design-is-fine:

Jim Beam, advertising campaign 1989-91. You always come back to the basics. 

(Source: whiskyfun.com)

jaymug:

Bic Razor Ambient Ad

jaymug:

Bic Razor Ambient Ad

Beautifully done!

jaymug:

WWF - It’s your turn

jaymug:

WWF - It’s your turn

sunfoundation:

via Politico Influence:

A new study from the Global Strategy Groupshows that corporations who appear to stay out of divisive political issues have better brand favorability. The study finds that Americans have clear reservations about corporations straying too far into political issues — especially cultural war issues.
In the survey, 56 percent of Americans thought it was inappropriate for companies to take a stance on political issues that do not pertain to business while less than one-third of those surveyed believe that companies should stake out positions on gay marriage or abortion. The survey also found that companies that are perceived as strongly partisan have lower brand favorability

See the full graphic and the white paper.

sunfoundation:

via Politico Influence:

A new study from the Global Strategy Groupshows that corporations who appear to stay out of divisive political issues have better brand favorability. The study finds that Americans have clear reservations about corporations straying too far into political issues — especially cultural war issues.

In the survey, 56 percent of Americans thought it was inappropriate for companies to take a stance on political issues that do not pertain to business while less than one-third of those surveyed believe that companies should stake out positions on gay marriage or abortion. The survey also found that companies that are perceived as strongly partisan have lower brand favorability

See the full graphic and the white paper.

(via ilovecharts)

jaymug:

Logos and the Psychology of Colour

jaymug:

Logos and the Psychology of Colour

inspirezme:

This fascinating project, brought to us by Ewan Yap, explores how “less is more” within big consumer brands. Ewan created a series of experimental packaging design based on the principle of ‘Big Brand Theory‘. The main focus is to have each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible, yet maintaining it’s integrity and comprehension and, at the same time, enhancing the aesthetic value. 

Written by Andrew Murphy 

Discovered on Inspirez (View the full article)

(via consistentlyuncool)

Ad for a piano concert on 9/11

Ad for a piano concert on 9/11

yoannmichaux:

Coke Lemon Ad by Publicis

yoannmichaux:

Coke Lemon Ad by Publicis